Write about Harry Browne’s 5-point sales process.
The five points of any sales process are 1) Get the customer’s attention. 2) Identify the problem/need of the customer. 3) Position your product/service as the solution. 4) Prove your case. And finally 5) Ask for the order.
The first step is obviously essential. If someone is walking down the street and your business grabs their attention, they will probably step inside to take a quick look around. If your business does not grab their attention, they will keep walking down the street and you will have no chance to sell them anything. I cannot stress enough how important advertising is. If anything with your display or the wording of your sign is just slightly wrong, you will have no customers. Once they are inside, you can proceed to step two. Engage in pleasant conversation. Find what irks them. (Let’s say you run a jewelry shop.) Do they need a gift? Are they frustrated because they cannot find a certain color gem anywhere else? Now comes step three. Start thinking about how your product could help and commiserate with the potential customer. Don’t say anything about your product quite yet. Here entereth step four. Make a few suggestions about how your product might help them solve their problem. Don’t push. Answer any objections and prove that your product is the one they want by professing your positive company history, experience, equipment, or statistics for success. Don’t make it sound like you are just trying to push your product, because you shouldn’t really be. In order to have successful business, you and the consumer are making a deal mutually satisfying to both parties. Here comes the final step. Usually customers will close the deal on their own by making an executive decision but occasionally they need a bit of help. A careful nudging such as, “Shall we close the deal?” should work adequately. Keeping the customer happy throughout the entire transaction affects your business and personal reputation more than you might think. If word gets around that you are stingy, or pushy, or rude, you will have no more customers. People’s word is taken much more seriously than a sign, no matter how pretty that sign is. Remember the words of Harry Browne, “Selling is a service.”
Compare the franchise model against going independent and “doing your own thing.”
The franchise model involves quite a bit less risk than the independent business model because you already know that your idea is a winner and you will earn money. This takes fairly little innovation but you do have to pay other people for the franchise and the work they’ve done to come up with the ideas and policies and designs and tried-and-true methods for attracting customers. Since you have to follow everything to the letter regarding the franchise, your ability to upgrade and morph in accordance with the popularity of your particular location is severely restricted. What I’m trying to say is that if people really like your fish sandwiches at one location but people really dislike them at all other locations, the fish sandwich will be cut from the franchise menu, regardless of how much the one location profits from the sandwiches. So it is fair to say that the franchise model is less risk/less reward than the independent business model. The latter model has a substantial amount of risk involved. You have no idea yet if the people will like your product. You are probably not 100% sure how to attract the maximum amount of customers and you definitely don’t have as much money to support your business as the franchise model does. Another problem you have to face is the amount of innovation you must accomplish on your own. The logo, the business name, the uniforms that your employees are wearing all have to be designed–and if you can’t design them on your own, you have to pay someone to come up with an attractive an unique theme. On the other hand, except for the money that goes to paying your bills and your employees, you get all of the potential profit. Since your company is independent, you needn’t bother with paying a franchise and are under no obligation to follow the orders of anyone regarding the operation of your business. If the fish sandwiches are popular, go ahead and serve them in order to appease the customers and maximize your profit. The independent business model is clearly more risk/more reward. Although I cannot really say if one business model is truly better than the other, the independent business model seems to be a much more appealing option to an entrepreneur ready to start their own business.
How do the 3 areas of business apply to a business in your city?
Ok so Imma explain to you what the 3 areas of business are before we really get into this. The first is sales and marketing. Basically this is the part of business that gets the product out in the open and sold. The second area is operation where everything is manufactured or taken care of. The third and final area is administration and finance. Pretty self-explanatory: who is in charge and who we have to pay or how we get paid.
My family manages an industrial property and rents out spaces on the property as a business. The first area of business (sales and marketing) is dealt with by our business through the use of a sign in front of the building that advertises the empty space and occasional craigslist listings. The second area of business (operation) is apparent whenever me an the fam. pick up trash, inspect the building weekly to make sure it’s in shape, fix anything that needs fixing, and generally make sure the property is attractive enough to attract potential tenants. If by any chance we are unable to fix a problem we call in a handyman. For the third and final area of business (administration and finance), we end up doing a lot of paperwork and computer-spreadsheet editing. Then we have to go collect rent from all the tenants and make sure everyone is caught up on their payment. Then back to the spreadsheets! Time to pay the bills for the building. Of course it’s never quite that simple, but overall, this is how the 3 areas of business apply to our business. :)
How important has the theme of optimism been in the development of Western Lit since 1493?
According to dictionary.com 4 types of optimism 1) Disposition/tendency to look on the bright side and expect the best outcome. 2) Belief that Good trumps Evil. 3) Belief the Good pervades reality. 4) A doctrine that this world is the best of all possible worlds
Nowadays we see mostly __ this type of optimism, but was it always that way?
Throughout history optimism and pessimism conflict. We could not have survived without optimism and risen to where we are now?
Literature is best record of optimism in history because preserved so we can read it ourselves.
Since 1493, optimism is evident in all literature and we can see it becoming a more prominent part of the written world as time goes on and comes closer to our day
Examining the lit in more detail, we see that optimism has not just extended its influence, it has morphed and changed from different types of optimism entirely over set periods of time to go along with events of the days.
Of course, the optimism was targeted at specific groups of people as well, which affects our view of the past.
And let’s not forget that while today we can write about anything we want to, back then books were only specific themes. Continue reading
What is one issue that reflects the individualist versus collectivist outlook in your own times? How does it do this?
**PLEASE READ THIS**
Well first, some definitions. The individualist outlook according to Wikipedia is defined as “the moral stance, political philosophy, ideology, or social outlook that emphasizes the moral worth of the individual. Individualists promote the exercise of one’s goals and desires and so value independence and self-reliance and advocate that interests of the individual should achieve precedence over the state or a social group, while opposing external interference upon one’s own interests by society or institutions such as the government.” Regarding Collectivism, Wikipedia says, “Collectivism is the moral stance, political philosophy, ideology, or social outlook that emphasizes the group and its interests. Collectivism is the opposite of individualism. Collectivists focus on communal, societal, or national interests in various types of political, economic, and educational systems.” *cough cough* Socialism! *cough* Continue reading